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American Honda Motor Co., Inc., established special online channels that will facilitate donations from Honda and Acura automobile dealers, Honda motorcycle, power equipment and marine dealers, customers, suppliers and others interested in supporting the Hurricane Sandy relief effort through the Red Cross.

The "Friends of Honda," donation site is available at http://american.redcross.org/hondaacura-emp, and the "Friends of Acura," site is available at http://american.redcross.org/friendsofacura-emp.

As announced on November 1, 2012, American Honda pledged $500,000 to the Red Cross "Hurricanes of 2012 and Other Related Storms" fund, for use during humanitarian relief and recovery efforts in areas affected by the storm.

"We are making these special websites available for contributions based on the outpouring of concern we have received from so many friends of Honda and Acura," said Stephan Morikawa, Assistant Vice President of Corporate Community Relations at American Honda. "We deeply appreciate the concern shown by so many people affiliated with our company."

The $500,000 Honda donation will be used for the immediate relief of those affected by the storm. A special company fund will match Honda 's corporate associates ' personal contributions to the Red Cross on a dollar-for-dollar basis at various Honda companies.

This donation represents the collective contribution of the Honda family of companies and its associates in the U.S. and Canada, which consists of sales, manufacturing, finance and research and development operations, with more than 33,000 associates. Contributions from Honda 's operations in Canada will be made to the Canadian Red Cross.

In addition, Honda Financial Services is instituting a number of measures to provide relief to customers directly affected by the storm, including temporary adjustments to policies on fee payments, late credit bureau reporting, extensions of loan payments, waivers of late charges and other services when appropriate.

Honda has been in close communication with the Red Cross regarding its need for material and equipment. The company has a longstanding relationship with the Red Cross and has supported the emergency relief organization in previous disaster relief efforts through cash, product and in-kind donations.

The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. For more information about the Red Cross, please visit www.redcross.org.

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