Honda Power Equipment Earns Seven 2011 MarCom Awards
Honda Power Equipment, a division of American Honda Motor Co., Inc. has received a total of seven MarCom Awards for several of its computer-based dealer and distributor service training modules. Two business units of Honda Power Equipment - Honda Engines and Honda Marine - were recognized by the Association of Marketing and Communication Professionals for their comprehensive training programs and individual instructional sections.
Specifically, Honda Engines earned an overall Platinum MarCom Award for its Honda Engines Training and Certification System (TACS), along with specific recognition for two training modules offered within the system: 4-stroke engine theory and carburetor theory. Additionally, Honda Engines garnered a Gold MarCom statuette for its electrical fundamentals training module, while the company's basic emissions and DDiN navigation module were noted as receiving an honorable mention.
Honda Marine was awarded a Platinum MarCom for the outboard rigging curriculum offered to dealer technicians via the Honda Marine online technical training program.
Honda produced its unique online service training solution in conjunction with Irvine, California-based Pacific Technology Solutions (PTS). The training is used in Honda Engine and Honda Marine dealership and distributor facilities nationwide.
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. Winners are selected from more than 6,000 entries within 200 categories, covering seven forms of media and communication efforts, including: marketing; publications; promotions; public service/pro bono; creativity; and electronic/interactive.
"The Honda Power Equipment organization is honored that the online training programs of two of our business groups have been recognized for excellence in marketing and communication," said Scott Conner, vice president, Honda Power Equipment. "At Honda, our teams always make it a priority to listen to and work closely with our dealers and distributors in developing a training system that meets their unique needs."
Honda is the world's largest engine manufacturer, having sold more than 27 million units in 2010 across all of its global product lines. The company's marine outboard and general purpose engine products are characterized by the same technology that is behind the Honda reputation for unparalleled durability, quality and reliability.
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Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.
Information for media regarding Honda Marine and Honda Engine products is available at www.hondanews.com.
Consumer information, including model overviews and updates, video clips, and complete specifications regarding Honda products, is available at www.honda.com.
For Honda Engines product inquiries and dealer locations, please visit www.engines.honda.com.
For Honda Marine product inquiries and dealer locations, please visit www.hondamarine.com.
Connect with Honda Generators on Facebook by visiting http://www.facebook.com/HondaGenerators
Connect with Honda Marine on Facebook by visiting http://facebook.com/hondamarine.
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