Honda Power Equipment Earns Two 2012 MarCom Awards
Honda Power Equipment, a division of American Honda Motor Co., Inc., has received two new MarCom Awards for two of its computer-based dealer and distributor service training modules. The Honda Engines and Honda Marine training courses were recognized by the Association of Marketing and Communication Professionals for their comprehensive training programs and individual instructional sections.
Honda Engines earned an overall Platinum MarCom Award for the Honda Engines Maintenance digital training course. Honda Marine was awarded a Gold MarCom Award for its propeller basics curriculum offered to dealer technicians via the Honda Marine online technical training program.
Honda produced its unique online service training solution with Irvine, California-based Pacific Technology Solutions (PTS). The training is used in Honda Engines and Honda Marine dealerships and distributor facilities nationwide.
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. Winners are selected from an average of more than 6,000 entries within 200 categories, covering seven forms of media and communication efforts, including: marketing; publications; promotions; public service/pro bono; creativity; and electronic/interactive.
"Receiving MarCom awards for two of our key training modules is extremely gratifying and recognizes our company's work in perfecting our online training resources," said Scott Conner, senior vice president, Honda Power Equipment. "We continually work to design training programs that best suit the unique needs of our dealers and distributors, in order to ensure that our retail customers receive a quality service or warranty experience with the Honda powered products."
Honda is the world's largest engine manufacturer, having sold more units than any other manufacturer in 2012 across all of its global product lines. The company's marine outboard and general purpose engine products are characterized by the same technology that is behind the Honda reputation for unparalleled durability, quality and reliability.
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Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.
Information for media regarding Honda Marine and Honda Engine products is available at www.hondanews.com.
Consumer information, including model overviews and updates, video clips, and complete specifications regarding Honda products, is available at www.honda.com.
For Honda Engines product inquiries and dealer locations, please visit www.engines.honda.com.
For Honda Marine product inquiries and dealer locations, please visit www.hondamarine.com.
Connect with Honda Marine on Facebook by visiting http://facebook.com/hondamarine.
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