Media

• First U.S. demonstration of Honda's automated driving technology with industry-leading freeway entry, exit and lane change capabilities
• Unique driver-to-driver "virtual tow" technology, vehicle-to-motorcycle and vehicle-to-pedestrian/bicycle technology also to be demonstrated

Honda will showcase several of its latest developments in intelligent transportation technology at the 2014 ITS World Congress in Detroit, Sept. 7 through 11.  Activities include a first-ever U.S. demonstration of Honda's automated driving technology with industry-leading capabilities such as automated freeway merging, exiting and lane changing, which will be demonstrated on actual Detroit freeways, as well as a unique vehicle-to-vehicle (V2V) "virtual tow" capability for assisting a driver in distress.

Honda also will highlight other latest advancements in "V2X" technologies, including vehicle-to-pedestrian/bicycle (V2P/B) and vehicle-to-motorcycle (V2M).

"The creation and deployment of advanced, intelligent transportation systems represent the new frontier in the effort to one day eliminate traffic collisions, injuries and fatalities," said Frank Paluch, president of Honda R&D Americas, Inc. "We will demonstrate our vision for realizing Honda's dream of a collision-free society by showcasing our continued technological innovations in active safety, connected and automated vehicle technology."

The pursuit of a collision-free society is part of Honda's global safety concept of 'Safety for Everyone' and the company's efforts to use technology to provide enhanced protection for automobile occupants, motorcycle riders, pedestrians and other road users. This includes numerous industry-leading initiatives in the areas of active and passive safety, pedestrian injury mitigation, motorcycle rider safety and collision compatibility.

Consistent with this philosophy, Honda is also broadly deploying advanced driver-assist and early-stage automated driving technologies that help improve drivers' situational awareness, such as Lane Departure Warning, Forward Collision Warning, Adaptive Cruise Control with Low-Speed Follow, Collision Mitigation Braking System™ and Road Departure Mitigation.

The company's newest offering, the 2015 Acura TLX performance luxury sedan, utilizes the cooperative sensing of monocular camera and millimeter wave radar systems to provide for higher fidelity road sensing and collision mitigation capabilities, including pedestrian detection, steering assist and autonomous emergency braking.

Honda is also leading the industry in the deployment of rearview cameras, to be offered as standard equipment on all model year 2015 Honda and Acura vehicles (having been offered on more than 95 percent of model year 2014 vehicles). Today, American Honda also leads all automakers with the most models achieving a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS).

Key Honda activities at the ITS World Congress exhibit and demonstration spaces include:

• Automated Highway Driving – an 8-mile freeway loop in the downtown Detroit area will provide attendees with an automated driving experience in a real-world traffic environment. The Honda system being demonstrated incorporates automated vehicle steering and braking and the capability for automated freeway entry, exit, lane change and other sophisticated maneuvers.
• Vehicle-to-Pedestrian/Bicycle – using dedicated short range communications (DSRC)-based communication between the vehicle and the pedestrian or bicycle rider's compatible smart phone (with proprietary V2P/B application), Honda V2P/B technology alerts both the driver and pedestrian/bicycle rider to a potential  collision, and allows the driver and pedestrian/bicycle rider to exchange courteous messages.
• Vehicle-to-Motorcycle – using communications between the vehicle and motorcycle Honda V2M technology will alert the driver and rider of a potential collision.
• V2V "Virtual Tow" – this Honda-first technology utilizes connected car technology to empower a driver to assist another driver in distress. The driver in need of assistance is able to alert surrounding vehicles to the need for assistance, at which point an assisting driver can virtually link up and "tow" the vehicle – with the trailing vehicle taking its driving cues from the lead vehicle via connected-car (V2V) technology and automated system – to a location where the driver can receive emergency services, such as a hospital.
• Lane-level Hazard information plus Automated Lane Change – using a combination of connected car and cloud communication technology to detect and inform the drivers of a hazard in a lane with a live image of the hazard detail. Upon receiving the detailed information the trailing vehicle can perform an automated lane change and continue smooth driving without interruption.

Honda's automated and connected vehicle demonstrations will take place throughout the ITS World Congress, September 7-11, 2014. The automated driving loop will start at the Atwater parking facility behind the Renaissance Center and will proceed along a prescribed 8-mile driving loop on public freeways. The V2X technology demonstration will take place on Belle Isle.  Free shuttle transportation between these locations and the Cobo Hall exhibit space will be provided by the ITS World Congress. Credentialed media who wish to  reserve a slot in either or both of the Honda demonstration programs, please contact Jessica Howell of Honda North America at (313) 410-3487 or Jessica_Howell@hna.honda.com.

About Honda Safety Innovation
Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. The company operates two of the world's most sophisticated crash test facilities, in Ohio and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety.

Based in part on advancements to Honda's Advanced Compatibility Engineering™ (ACE™) body structure, American Honda today leads the industry in third-party crash test ratings, with more models achieving top safety ratings from the Insurance Institute for Highway Safety (IIHS) for 2014 than any other automaker.  The company also is broadly applying advanced driver-assistive technologies such as LaneWatch™, Forward Collision Warning and Lane Departure Warning to its product lineup. Also, Honda has applied rearview cameras as standard equipment to all of its light truck models and 95 percent of its passenger cars for model year 2014, and will achieve 100-percent application by 2015.

# # #

ll