What Makes a Honda Video Series Takes Viewers Trackside
Putting some horsepower in its popular What Makes a Honda is Who Makes a Honda video program, this month's installment of the 12-part series will focus on a team of Honda associates competing in the country's longest endurance auto race.
Widening in scope from the previous episodes, which had focused on a single Honda associate, the January video features Team Honda Research-West (THR-W), which is made up of West Coast associates from many different facilities. The video takes viewers behind the scenes and inside the cockpit of their Acura ILXs as they compete in the National Auto Sport Association (NASA) 25 Hours of Thunderhill, the longest sportscar endurance race in the United States.
Associates from Research & Development, sales, marketing, public relations and other areas volunteer their time to compete in Honda and Acura products under the Team Honda Research banner. This video introduces a few of those associates, and shows how they channel the racing spirit of company founder Soichiro Honda.
"Racing is very much a part of our DNA," said Sage Marie, senior manager of Public Relations for Honda North America and co-driver of one of the THR-W Acuras. "It's part of the fabric of our organization so the associates here have that racing spirit in them."
The video showcases the team's efforts to challenge for the win in the ES class and the commitment made to prepare and service the vehicles through the rigorous twice-around-the-clock event.
The What Makes a Honda is Who Makes a Honda video series focuses on Honda's commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda's approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.
The What Makes a Honda is Who Makes a Honda series will run on Honda's YouTube channel at http://www.youtube.com/Honda.
Honda established operations in America in 1959, and now employs more than 33,000 associates in its North America sales, R&D and manufacturing. It now operates 17 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, and power equipment products such as lawn mowers, mini-tillers and general purpose engines, using domestic and globally sourced parts.
This includes eight Honda auto plants in the North American region that have the capacity to produce 1.92 million automobiles each year. Honda operates major research and development centers in the U.S. that fully design, develop and engineer many of the products Honda produces in North America.
More than 95 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.
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