Value to America Issue Brief

Honda has deep roots in America and a long history of contributing to the U.S. economy through U.S. manufacturing, sales, R&D and finance, with...

Honda has deep roots in America and a long history of contributing to the U.S. economy through U.S. manufacturing, sales, R&D and finance, with cumulative capital investment of more than $11.1 billion since the establishment of American Honda Motor Co., Inc., as Honda's first overseas subsidiary in 1959. The company also makes positive contributions to society and quality of life through its pioneering efforts to improve fuel efficiency, reduce emissions, and enhance vehicle and pedestrian safety, while providing a consistently high level of product quality and value to its customers.

Employed in America
Working together across all sectors – sales, parts and service, manufacturing, research and development, engineering, and finance– Honda associates strive to deliver the highest possible quality and value to customers.
• Approximately 25,000 Honda associates are engaged in manufacturing, R&D, sales, finance, and other operations nationwide • Honda's 2010 U.S. payroll exceeded $1.8 billion • 138,000 jobs created by 1,300 Honda and Acura U.S. dealerships, selling 1.2 million vehicles in 2010 • 1,000 new jobs being created at Honda's Greenburg, Indiana automobile plant, as the plant prepares to add a second shift of Honda Civic and Civic Natural Gas production

Researched and Developed in America
Honda was the first international automaker with the capability to perform "complete product creation" in America. Today, Honda has the most U.S. R&D facilities of any international auto manufacturer.

  • 11 operating R&D facilities in the U.S.
  • 24 distinct Honda and Acura auto and light truck models have been researched, designed, and developed in the U.S. since 1991.
  • More than one-third (8 of 21) of the model-year 2011 Honda and Acura models sold in America and two-thirds (6 of 8) of the light truck models sold in America were researched, designed and developed in America.
  • Honda's U.S. R&D operations perform all aspects of new product creation from initial market research and concept creation to styling, design, and complete platform engineering.

Sourced in America
Honda has been growing its local U.S. supplier base for 30 years. Through technology and mentoring, Honda helps its U.S. supplier base increase quality and productivity. These improvements strengthen the suppliers' business, while contributing to the stability of the entire U.S. automotive industry.

  • In 2010, Honda spent $15.7 billion in parts and materials purchased from U.S. OEM suppliers, an increase of 24 percent from the previous year.
  • More than 500 U.S. OEM parts suppliers in 34 states provide the parts and materials to assemble Honda and Acura products in the U.S.
  • 19,000 companies supply maintenance, repair and operational (MRO) services to Honda's U.S. operations.

Manufactured in America
Honda has been manufacturing1 automobiles in America for nearly 30 years, beginning with production of the Honda Accord in Marysville, Ohio, in 1982. Today, Honda remains committed to enhancing its local manufacturing capabilities.

  • 87 percent of Honda and Acura vehicles sold in the U.S. were manufactured in North America in 2010. For over a decade, Honda has maintained a local production rate above 75 percent.
  • 9 manufacturing plants in America producing a diverse range of Honda and Acura automobiles, engines, transmissions, power equipment and power sports products.
  • Two new U.S. plants under development to support Honda's entry into the aerospace business:

    A $100 million plant for production of the HondaJet advanced light jet, in Greensboro, North Carolina, the world headquarters of Honda Aircraft Company.

    A $33 million jet engine plant in Burlington, North Carolina, home of Honda Aero, Inc., future manufacturer of the GE Honda HF120 turbofan engine

  • 75 percent of Honda's direct U.S. employment is jobs in manufacturing.
  • 85 percent of U.S.-produced Honda general purpose engines are sold to U.S.-based manufacturers and used in a variety of their products

Safety and Environmental Leadership in America
Honda continually invests in original technology designed to balance customer demands for performance and safety with environmental responsibility.

  • Honda has the first minivan (2011 Odyssey) to achieve a 5-star Overall Vehicle Score and the first sedan (2011 Accord) to achieve a 5-star Overall Vehicle Score and 5-stars in each of the four sub-ratings in NHTSA's crash safety ratings program for model year 2011 and newer vehicles.
  • Honda is reaching beyond federal safety regulations with the adoption of leading pedestrian injury mitigation designs and with its Advanced Compatibility Engineering™ (ACE™) body structure that helps to address the issue of compatibility between vehicles of different sizes and ride heights in a frontal collision.
  • Honda was named America's "Greenest Automaker" by the Union of Concerned Scientists for the fifth consecutive time in 2010, marking a decade of leadership in high fuel efficiency and reduced tailpipe emissions including CO2.
  • A Honda vehicle has topped the "greenest vehicle" rankings of the American Council for an Energy Efficient Economy for 11 straight years.
  • Honda has led all automakers in the introduction of virtually every low emissions vehicle technology requirement, including the first gasoline-powered LEV, ULEV, SULEV, and AT-PZEV vehicles introduced to U.S. consumers.

1 Using domestic and globally sourced parts



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