Our Community

• 2016 Honda Battle of the Bands featured eight top marching bands delivering dynamic performances in front of a near sell-out Georgia Dome crowd
• #HBOB hits number two Twitter trending topic in the United States and #4 globally bringing incredible visibility to the nation’s HBCUs
• Honda awarded more than $200,000 in institutional grants to participating colleges and universities
• For the first time in its history, HBOB was live-streamed on Campus Insiders, reaching all 50 states and 40 countries
• Middle school teacher Barbara Andrews, a South Carolina State University alumna, was named the 2016 Honda Power of Dreams Award winner for her dedication and service to her students and the HBCU community
• Hometown legend Ludacris returned to HBOB to perform for the second time; Musiq Soulchild made a surprise guest performance

A near capacity crowd rocked the Georgia Dome at the 14th annual Honda Battle of the Bands (HBOB) Invitational Showcase. The annual marching band event for Historically Black Colleges and Universities (HBCUs) provided eight top marching bands with a once-in-a-lifetime opportunity to deliver a dynamic performance on a national stage, while earning grants and positive attention for their respective institutions.
Highlights of the Invitational Showcase included dynamic mixes of music new and old, and dance choreography on a whole new level. Despite being one of the smallest bands and a first-time participant, the Lincoln University Orange Crush Roaring Lions dazzled the crowd with a bold performance and unique trumpet solo. Breathtakingly difficult formations defined the 2016 performances, including a #1 sign from Bethune-Cookman and an eye-of-the-storm hurricane from Prairie View. For the first time in Invitational Showcase history, in addition to a mass band featuring nearly 2,100 student musicians, all eight drumlines performed to close the show.
During the event, Honda honored Ms. Barbara Andrews, a middle school teacher and South Carolina State University alumna, for going above and beyond to support her students and community. In addition to supporting her own students, Ms. Andrews has raised awareness of lupus, a chronic autoimmune disease, and supported South Carolina State University students impacted by the illness. As the 2016 Honda Power of Dreams Award winner, Ms. Andrews was presented with a surprise $15,000 grant on the field to support her dream of establishing a scholarship fund so students and families don’t have to choose between school and their medication.
“Ms. Andrews’ selfless dedication to her students, to her Alma Mater and to those in need is a true example of the spirit and strength of the HBCU community,” said Steve Morikawa, Vice President, Corporate Relations and Social Responsibility, American Honda. “Honda has supported the nation’s HBCUs for more than 25 years, and is proud that so many fans joined us to celebrate student musicians and academic excellence.”
This year’s HBOB participants included:

• Alabama A&M University, Marching Maroon & White
• Alcorn State University, Sounds of Dyn-O-Mite
• Bethune-Cookman University, Marching Wildcats
• Jackson State University, Sonic Boom of the South
• The Lincoln University (PA), Orange Crush Roaring Lions
• Prairie View A&M University, Marching Storm
• South Carolina State University, Marching “101”
• Tennessee State University, Aristocrat of Bands

Honda now turns its attention to Honda Campus All-Star Challenge (HCASC), a unique academic tournament that has impacted the lives of more than 100,000 HBCU students across 22 states. Student teams representing 48 HBCUs will gather in Southern California this April for the 27th annual HCASC National Championship Tournament. The 2016 champion will be crowned live on April 4 onwww.hcasc.com.
Through HBOB and HCASC, Honda has awarded more than $10 million to support music and educational programs at America’s HBCUs.

About Honda

Honda seeks to be a company that society wants to exist, creating products and technologies that improve the lives of people while minimizing the environmental impacts of its products and business operations to ensure a sustainable future. Honda also is committed to making positive contributions to the communities where it does business, to socially responsible business practices and to the promotion of diversity in its workforce. From Honda’s involvement in STEM education and Historically Black Colleges and Universities (HBCU) to its support of pediatric brain tumor research and volunteer efforts by Honda associates—including environmental clean-up activities—Honda believes in giving back to the communities where its associates live and work. Learn more at csr.honda.com.