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American Honda Motor, Co., Inc. and FCA US LLC co-hosted the second installment of the “Automotive Safety Recall Best Practices Summit” on the Torrance, Calif. campus of Honda on Nov. 17-18. The summit provided another opportunity for global automakers to discuss, learn about and share best practices for improving response rates in vehicle safety recall campaigns.
Automotive professionals from 19 of the world’s major automakers participated in the two-day industry event. U.S. National Highway Traffic Safety Administration (NHTSA) Recall Management Division Chief Jennifer Timian delivered opening remarks.
Similar to the first summit that took place in Detroit on May 24-25, the discussions in this second gathering were presented in a roundtable format, with extensive interaction and dialogue on topics such as recall parts management and distribution, call center support and engagement, customer and dealer communication, and recall management, completion rate improvements and reporting.
“Our first summit demonstrated the shared interest of automakers in finding new ways to increase recall completion rates,” said Steve Center, Vice President, Product Regulatory Office at American Honda. “This second meeting gave us an opportunity to continue to work toward industry-wide collaboration with an emphasis on enhancing customer safety, trust and recall completion rates.”
“It is incumbent on auto makers to continually explore the most effective means to engage customers and encourage timely response to recall notices,” said Mike Dahl, FCA US Head of Vehicle Safety and Regulatory Compliance. “For this reason, we invited a panel of non-automotive executives to share their perspectives on recall management and customer communication.”
The first Automotive Safety Recall Best Practices Summit was organized by FCA as part of the company’s commitment to creating and embracing a proactive vehicle safety culture. The success of the summit led to a collaboration between FCA and American Honda that resulted in the two companies agreeing to co-host the second gathering.